Wrap It Up - Creative Structural Packaging Design

Discover the art of packaging with 'Wrap It Up - Creative Structural Packaging Design'. This hardback book by Wang Shaoqiang dives deep into innovative and creative packaging design examples, offering invaluable insights for designers, marketers, and packaging enthusiasts alike. With dimensions of 190 x 235 mm and 320 pages of visually stunning content, this publication explores the fundamental principles of packaging from multiple angles, including structure, materials, and visual aesthetics. Perfect for both novices and seasoned professionals, this comprehensive guide emphasizes the importance of good packaging design in enhancing product appeal and consumer interest. The book features a diverse range of classic and contemporary packaging materials, providing real-world applications and examples that stimulate creativity. Learn how effective packaging not only serves functions like protection, portability, and interactivity but also breathes life into products. Whether you are looking to elevate your brand's packaging strategy or simply exploring the world of design, 'Wrap It Up' is an essential resource for anyone involved in product presentation and packaging innovation. Unleash your creativity and transform your packaging ideas into captivating designs that tell a story and engage your audience.

Author: Wang Shaoqiang Publisher: Promo Press / Hoaki
Bind: hardback
Dimensions: 190 x 235 mm
Pages: 320
Publication Date: 02-09-2021

This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.