Visual Merchandising and Display

Unlock the secrets of effective visual merchandising with our indispensable textbook designed for both aspiring students and experienced professionals. 'Visual Merchandising and Display' offers a comprehensive exploration of the art and science behind captivating retail presentations. Perfect for those passionate about retail design, this guide features in-depth insights into creating stunning window displays and impactful in-store arrangements that drive customer engagement.

Dive into essential visual merchandising principles that apply to various retail environments, from trendy pop-up shops to expansive department stores. Discover how to leverage fundamental concepts such as lighting design, color theory, and interior architecture to enhance consumer experiences. This book showcases innovative display styles that adapt to the ever-changing retail landscape, making it a vital resource for fashion merchandising students.

Filled with inspiring examples from renowned global retailers, 'Visual Merchandising and Display' equips you with the tools needed to attract and retain customer attention through effective visual strategies. Understand the psychology of sales and explore diverse career paths within the visual merchandising domain.

Whether you're seeking to beautify your retail space or looking to expand your professional skill set, this textbook serves as an essential resource in navigating the vibrant world of visual merchandising. Elevate your expertise and become a master of visual display with this must-have publication today!

Author: Silvia Belli
Publisher: Promo Press / Hoaki
Bind: Paperback
Dimensions: 208 x 294 mm
Pages: 240
Publication Date: 20-01-2020