Design Create Thrill

Unlock the power of emotional graphic design with this insightful book by Sara Caldas. Designed for graphic designers, this paperback edition spans 184 pages and provides a comprehensive exploration of how emotions influence design. The author gathers perspectives from various authors and designers, offering valuable insights into the principles of emotional design—an approach that harnesses the innate human ability to connect emotionally with visual elements. With dimensions of 187 x 248 mm, this book serves as both a practical guide and a source of inspiration, promising to enhance the quality of life through effective design. Delve into theories that articulate the significance of emotions in graphic design as well as other design fields like product and web design. This enlightening read not only emphasizes the importance of an emotion-driven approach to graphic design but also equips you with the tools to foster deep emotional connections between your audience and your work. By embracing these principles, you can elevate your graphic design projects, attracting and engaging your audience while creating lasting emotional bonds. Whether you're a budding designer or a seasoned professional, this book is a must-have resource for anyone looking to deepen their understanding of emotional design.

Author: Sara Caldas Publisher: Promo Press
Bind: paperback
Dimensions: 187 x 248 mm
Pages: 184
Publication Date: 27-09-2019

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.