SKU:
PR622251
Visual Merchandising and Display
$89.95 AUD
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Explore the dynamic world of visual merchandising with this essential textbook, perfect for both aspiring students and seasoned professionals. Our comprehensive guide delves into the art and science of visual display, from captivating window setups to effective in-store arrangements. Covering diverse retail environments—from charming pop-up shops to grand department stores—this resource provides you with the foundational principles of marketing, design, and creativity that are vital for success in visual merchandising. Learn about key aspects such as lighting, color theory, and interior architecture, alongside innovative display styles that cater to the evolving consumer landscape. This book is replete with vivid examples from global retail giants, helping fashion merchandising and design students effectively attract customer attention. Gain insights into basic sales psychology and explore the multitude of career opportunities available in the field of visual merchandising. Whether you’re looking to enhance your retail space or expand your professional skill set, this textbook is the perfect tool to navigate the vibrant realm of visual merchandising and display.
Author: Silvia Belli Publisher: Promo Press / Hoaki
Bind: paperback
Dimensions: 208 x 294 mm
Pages: 240
Publication Date: 20-01-2020
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.
Author: Silvia Belli Publisher: Promo Press / Hoaki
Bind: paperback
Dimensions: 208 x 294 mm
Pages: 240
Publication Date: 20-01-2020
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.
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