Impressive Advertising

Dive into the world of compelling visuals with this stunning hardback book by Miquel Abellan, published by Monsa. Spanning 144 pages and measuring 180 x 230 mm, this publication, released on 20-02-2017, is a treasure trove of insights into impactful advertising. This book emphasizes the significance of emotional engagement in successful advertising campaigns, showcasing how visual storytelling can evoke a range of sensations, from surprise to nostalgia, ensuring that your message stands out amidst countless others. The chapters cover key components like 'Printed Advertising,' illustrating effective strategies across various media including magazines, newspapers, and brochures, as well as 'Outdoor Advertising,' which delves into capturing audience attention in public spaces. Ideal for marketers, creatives, and anyone passionate about advertising, this book not only informs but also inspires, making it a must-have resource for creating memorable campaigns that resonate emotionally with viewers. Enhance your advertising knowledge and creativity today and learn to craft campaigns that leave lasting impressions.

Author: Miquel Abellan Publisher: Monsa
Bind: hardback
Dimensions: 180 x 230 mm
Pages: 144
Publication Date: 20-02-2017

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.