Copy Paste

Explore the provocative world of advertising with 'Copy Paste' by Joe la Pompe. This stunning hardback book, published by Gestalten, features 228 pages filled with a curated collection of over 600 advertisements that challenge conventional notions of creativity and originality. Measuring 230 x 300 x 23 mm, this visually striking volume invites readers to delve into the intriguing realm of ad campaigns that have either forged new paths or tread an unsettling line of inspiration versus imitation. Each showcased advertisement has made its mark at prominent industry events and boasts numerous awards, underscoring their artistic merit.

What sets 'Copy Paste' apart is its engaging interactive element. Each campaign is tagged with unique hashtags that allow readers to contribute to an ongoing conversation about originality in advertising. Is it coincidence, phenomenon, or plagiarism? As you journey through this thought-provoking book, you’ll be inspired to assess the blurred lines of creativity in the advertising landscape. Joe la Pompe's insightful analysis encourages readers to question the nature of originality in their own creative endeavors. With its compelling mix of iconic advertising campaigns and critical reflection, 'Copy Paste' is an essential addition to any marketer's library and a brilliant source of inspiration for graphic designers and creative professionals alike. Dive into 'Copy Paste' for a cerebral exploration of the advertising industry and discover how creativity can spark conversation and innovation.

Author: Joe la Pompe Publisher: Gestalten
Bind: hardback
Dimensions: 230 x 300 x 23 mm
Pages: 228
Publication Date: 23-06-2016

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it - at least twice.