Copy Paste
Uncover the captivating exploration of originality in advertising with 'Copy Paste' by Joe la Pompe. This exquisite hardback book, published by Gestalten, spans 228 enlightening pages that showcase an impressive collection of over 600 advertisements, each challenging conventional perspectives on creativity and originality in the advertising landscape. Measuring 230 x 300 x 23 mm, this visually stunning volume takes readers on a deep dive into award-winning ad campaigns that either blaze new trails or tread the line between inspiration and imitation.
What truly distinguishes 'Copy Paste' is its interactive aspect. Each advertised campaign is assigned distinct hashtags, enabling readers to engage in an ongoing conversation regarding the essence of originality in advertising. Is it mere coincidence, an industry phenomenon, or outright plagiarism? As you embark on this thought-provoking journey, you will be prompted to assess the blurred boundaries of creativity within the marketing world. Joe la Pompe's insightful critiques inspire readers to scrutinize their own creative processes.
Whether you're a marketing professional, graphic designer, or an enthusiast of advertising's evolution, 'Copy Paste' offers a cerebral look into the industry, encouraging innovative thought and inspiring dialogue. Engage with this essential addition to your library and discover how pioneering creativity can provoke discussions of originality.
Author: Joe la Pompe
Publisher: Gestalten
Binding: Hardback
Dimensions: 230 x 300 x 23 mm
Pages: 228
Publication Date: 23-06-2016
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