Color Sells

Unlock the power of color with this comprehensive guide on color psychology, featuring insights that can elevate your branding and marketing strategies. This expertly crafted paperback, measuring 215 x 280 mm and containing 256 pages of engaging content, is an essential resource for professionals in design and marketing. Published on December 20, 2019, this book dives deep into the science of color and its significant impact on consumer perception and behavior. Discover how color theory informs effective product packaging and branding decisions, boosting sales and enhancing brand identity. With rich color schemes illustrated through practical charts, you'll learn to create eye-catching packaging designs that resonate with your target audience. Explore a curated selection of exceptional packaging designs from around the globe, providing inspiration and practical examples to ignite your creativity. Whether you are a marketer, product designer, or brand manager, this book will equip you with invaluable tools to understand and apply color psychology effectively. Transform your approach to product packaging and unlock the potential of color in marketing with this indispensable addition to your professional library.

Publisher: Sendpoints
Bind: paperback
Dimensions: 215 x 280 mm
Pages: 256
Publication Date: 20-12-2019

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.