Boeing Metamorphosis
Explore the transformative journey of Boeing in the 1960s with 'Boeing Metamorphosis', an essential hardback by corporate strategy expert John Fredrickson. This 240-page insightful narrative delves into Boeing's evolution from military manufacturer to a civilian aviation powerhouse during the jet age. Perfect for aviation enthusiasts, historians, and business professionals, this book presents a deep dive into corporate decision-making, workplace dynamics, and the human connections that define at Boeing. Featuring exclusive insights from John Andrew, a retired Boeing executive, it unveils the significant infrastructural developments, including the monumental 747-sized factory at Paine Field, which symbolizes Boeing's commitment to innovation and growth.
Gain a richer appreciation of historical events that shaped the air travel industry and uncover the crucial corporate strategies that led to Boeing's enduring success. The story highlights the traditional values of hard work, fidelity, and the collaborative spirit essential in the fast-paced world of aerospace. 'Boeing Metamorphosis' invites you into a compelling narrative that captures the essence of one of the world's most iconic corporations. With its expert storytelling and rich historical context, this book is your gateway to understanding the complexities that forged modern aviation marvels and the foundational values that continue to drive business success today.
Author: John Fredrickson Publisher: Schiffer Books Bind: Hardback Dimensions: 152 x 229 mm Pages: 240 Publication Date: 31-05-2021
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