{"product_id":"medela-purelan-lanolin-cream-7g","title":"MEDELA PURELAN LANOLIN CREAM 7G","description":"Purelan™ - Lanolin Cream\u003cbr\u003eIn the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelan™ lanolin cream gives you fast relief for sore nipples and dry skin.\u003cbr\u003eIt is 100% natural and safe for your baby – you do not need to remove before breastfeeding.1-4\u003cbr\u003eHow it works\u003cbr\u003ePurelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance.\u003cbr\u003eAbout lanolin\u003cbr\u003eUse Purelan™ at every feed to relieve soreness and protect your nipples. There is no need to remove Purelan™ before feeding.\u003cbr\u003eLanolin is a deeply hydrating, naturally occurring substance found in sheep’s fleece. The lanolin in Purelan™ nipple cream is ethically sourced using wool from mulesing-free farms. It is highly purified and tested to the industry’s highest standards (European and US Pharmacopoeia).\u003cbr\u003eWhen absorbed into the skin, Purelan™ lanolin cream mimics the skin’s natural ability to store moisture and can hold more than twice its weight in water – naturally helping skin’s rehydration.\u003cbr\u003eMore ways to use Purelan™\u003cbr\u003eAs well as soothing dry nipples or soreness during breastfeeding, Purelan™ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels. \u003cbr\u003ePurelan™ can also be used for babies and children – to protect skin during cold weather and treat dryness, wherever needed.\u003cbr\u003ePurelan™ is available in 37 g and a handy 7 g size – ready for you to use whenever you need it through the day.\u003cbr\u003eReferences\u003cbr\u003e1Clark EW, Steel I. J Soc Cosmet Chem. 1993; 44:181–195.\u003cbr\u003e\u003cbr\u003e2Barba Albanell C et al. Skin Pharmacol Physiol. 2018; 31:198-205\u003cbr\u003e3Abou-Dakn M et al. Skin Pharmacol. Physiol. 2011; 24(1):27–35.\u003cbr\u003e4Brent N et al. Arch. Pediatr. Adolesc. Med. 1998; 152(11):1077–1082.\u003cbr\u003e\u003cbr\u003eBRAND  - MEDELA RETAIL","brand":"BPM","offers":[{"title":"Default","offer_id":51882715939119,"sku":"PR894892","price":37.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/9159\/9663\/files\/wings124400_0_THBS35CTGZM4.jpg?v=1758893667","url":"https:\/\/smartfoxstore.com.au\/products\/medela-purelan-lanolin-cream-7g","provider":"SmartfoxAU","version":"1.0","type":"link"}